CSU East Bay • UX Lead • www.csueastbay.edu



CSUEB's website was redesign to reflect the vibrancy and energy of the campus and the surrounding Bay Area.


  • User research
  • Information architecture
  • Wireframes
  • Client relations
Home Page


While the university has traditionally been a commuter campus, they wanted to promote a greater sense of community, and encourage the trend towards students being there full time.

prospective students

Reaching out

One of our design goals was to "Offer each audience segment a valuable, relevant experience." Alumni are an important part of the community, offering support and a way to reconnect with old friends.



Different students have different needs. This academics landing page helps students drill down to the information they're interested in.


Addressing concerns

Our research showed that parents and students were concerned with how to pay for their education. It was important to create good "scent" to the information and then clearly outline costs and steps for applying for aid.

financial aid


Behind the Scenes


Primary research
We conducted 32 interviews with audiences such as prospective students, parents, faculty, staff and alumni and others.

mental models

Mental models
We combed through the transcripts of the interviews to find tasks, and then created mental models for the major audiences.

Working on site
We worked with stakeholders at CSUEB to assess the mental models and fill in the gaps. This poster concentrates on student information.

This is an example of a hi-def wireframe with annotations of design rationale.