Kiawah is a resort and residential community. For this project, we focused not just on selling real estate, but on creating rich content and interactions.
Responsibilities:
The primary real estate page features information on agents, neighborhoods, news and of course homes for sale.
As we evaluated other real estate sites, we noticed that we did a lot of "pogo-sticking." We created a rich internet app that combined amfphp, javascript and Flash into a single highly usable interface that allowed seamless transitions from list to detail screens.
We created multiple ways for the user to interact with the agency once they had found the home of their dreams. Mark it as a favorite? Email it as a postcard? Download floor plans? We tried to get the potential buyer as close to the property as we could.
We included little "Easter eggs" of interactivity in the site that encourage the user to discover new areas of content. One was using the mouse wheel to cycle through island facts (lower left). Another was a mini photo gallery that provided a gateway to the main photo gallery.
Agents are how properties move on Kiawah. It was an important requirement that agents have their own "home" on the website that they could customize, we made this a feature of the CMS.
It was important to highlight the various items of recreation on the island or other activities. While golf is an obvious draw, we created an island "directory" of activities that included everything from fishing to churches.